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Liriope’s Muse: Tree Care Tips from a Master Arborist

TRUSTED TREE CARE SERVICES SINCE 1970

Liriope's Muse: Meet Ross Our Marketing Guru Who Propelled Our Company to New Heights

In today's fast-paced digital world and Houston’s extremely competitive tree service market, having a skilled and dedicated marketing specialist is crucial to the success of any business. At Eric Putnam BCMA, inc. , we've been fortunate enough to have Ross, our talented marketing guy, on board since December of 2020. In just a few short years, Ross has revolutionized our company's online presence, leading to unprecedented growth and opportunities. In this blog post, we want to highlight Ross's remarkable contributions and express our gratitude for his invaluable expertise.

When Ross joined our team, one of his primary responsibilities was to build and manage our company website. And what a phenomenal job he has done! With his exceptional skills in web development and design, Ross has created a visually appealing and user-friendly website that truly represents our company culture. Thanks to his expertise, our online platform has become a powerful tool for engaging customers, generating leads, and increasing sales.

In addition to website development and client exclusitivity, Ross has also played a crucial role in optimizing our company's Google presence. He has implemented effective search engine optimization (SEO) strategies, enabling our website to rank higher in search results. As a result, we have experienced increased organic traffic and greater visibility online. Ross's dedication to staying up-to-date with the latest SEO trends and techniques has been instrumental in boosting our company's online visibility and attracting new, potential customers.

This bar graph shows how our yearly jobs have exponentially due to Ross.

**Pictured above is a chart of our yearly jobs comparison since bringing Ross onto our team, as you can see our leads/customer reach has grown markedly! (December of 2023 is not complete as we are only halfway through at the time of this blog)

Without a doubt, Ross's contributions have been pivotal to our company's growth and success. By harnessing his technical expertise, we now possess a strong online presence that distinguishes us from our competitors. Ross's unwavering commitment to excellence and attention to detail have earned him the trust and admiration of our entire team.

We consider ourselves fortunate to have Ross as an integral part of our team. His proficiency in web development and his dedication to enhancing our company's online presence have been instrumental in our skyrocketing success. Ross's contributions have expanded our reach, built brand credibility, and provided us with countless exciting opportunities. We are grateful for his hard work, technical prowess, and unwavering commitment to our company's success.

Ross works nationwide exclusively building tree service companies, and can be found on his company website at:

Working Class Marketing's Website

Working Class Marketing's Facebook

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Liriope’s Muse - Expert Tree Care Tips

Boost Your Trees Naturally: The Benefits of Our Bi-Annual Biostimulant Treatment

By Eric Putnam • February 21, 2025

Give your trees the boost they need with our organic, all-natural biostimulant service. Contact us today to schedule your bi-annual application and watch your landscape thrive!

Falling for Fall in Advance: Why Valentine’s Day Is the Perfect Time to Plan for Autumn Color

By Eric Putnam • February 12, 2025

While most people associate Valentine’s Day with roses and chocolates, it’s also the perfect time to think ahead to one of the most breathtaking seasons—fall! If you want your Houston landscape to glow with vibrant reds, oranges, and yellows come autumn, now is the time to start planning and planting.

Post-Winter Freeze Tree Care Tips From A Master Arborist

By Eric Putnam • January 24, 2025

Winter can be harsh on your trees. Freezing temperatures, snow, and ice can stress even the hardiest species, leaving them vulnerable to damage as the seasons change. As a board-certified master arborist, I’ve seen how proper post-winter care can make all the difference in a tree’s health and longevity. Here are some essential tips to help your trees recover and thrive after a winter freeze:

Is Lichen Harmful to Trees? Separating Myth from Reality

By Eric Putnam • January 10, 2025

Lichen is a fascinating organism that often raises concerns among tree owners. Many homeowners notice lichen growing on their trees and wonder if it poses a threat to the health of their landscape. As a certified arborist, I aim to clarify the facts and dispel common misconceptions about lichen and its relationship with trees, read this weeks blog to learn more!

The 2025 Tree of the Year: Northern Red Oak

By Eric Putnam • January 3, 2025

The northern red oak (Quercus rubra) has been named the 2025 Tree of the Year! Check out this blog to learn more about the significance of this tree!

Holiday Decorating: Dos and Don’ts for Outdoor Trees

By Eric Putnam • December 13, 2024

Decorating outdoor trees is a wonderful way to spread holiday cheer and bring festive charm to your yard. However, it’s essential to ensure that your decorations do not harm the very trees you’re adorning. Follow these dos and don’ts to keep your trees healthy and happy throughout the holiday season.

Winter’s Evergreen Wonders: Nature’s Timeless Holiday Charm

By Eric Putnam • December 7, 2024

As winter paints the world in frost and snow, evergreen trees stand as steadfast sentinels of life and vitality. Unlike their deciduous counterparts that shed their leaves, evergreens maintain their verdant splendor through the coldest months, offering beauty, shelter, and a festive spirit. These trees, rich in symbolism and ecological importance, are worth celebrating this holiday season.

Thankful for Trees: The Roots of Thanksgiving Traditions

By Eric Putnam • November 29, 2024

As we gather to celebrate Thanksgiving, let’s take a moment to appreciate the trees that have quietly shaped this holiday. From the orchards to the forests, trees are woven into our traditions in more ways than we realize.

Understanding Pine Tip Borers: Protecting Your Trees from These Damaging Pests

By Eric Putnam • November 22, 2024

Pine tip borers are small yet highly destructive pests that can severely damage pine trees if left unchecked. Understanding how to identify these pests, their lifecycle, and their effects is essential for keeping your trees healthy and thriving.

Understanding Pine Bark Beetles: Protect Your Pines Before It’s Too Late

By Eric Putnam • November 15, 2024

Pine bark beetles are tiny but mighty pests that can wreak havoc on your pine trees. They spread quickly, introduce harmful pathogens, and often mean certain death for infested trees.

Choosing the Right Tree Service: Why Vetting Matters and the Importance of a Quality Warranty

By Liriope Putnam • November 8, 2024

Hiring a tree service company can be a big decision, and not all companies offer the same level of quality, safety, and reliability. Your choice of service provider can impact not only the longevity of your trees but also the safety of your property.

Celebrating the Post Oak Tree: A Sturdy Icon of North American Forests

By Liriope Putnam • November 2, 2024

The post oak (Quercus stellata) is a remarkable native tree species, known for its rugged beauty, hardiness, and ecological significance. Check out this blog to learn more !

Why Fall is the Ideal Season for Planting Trees

By Liriope Putnam • October 25, 2024

Planting trees is one of the most impactful ways to improve your landscape and benefit the environment. However, choosing the right season to plant can make all the difference in helping a tree thrive. Check out this blog to learn more!

Protecting Trees and Homeowners: A Call to Rethink Forced Pruning by Insurance Companies

By Eric Putnam • October 11, 2024

Insurance companies are increasingly pressuring homeowners to prune or remove trees under the guise of liability and safety concerns and in doing so they are murdering healthy and otherwise safe trees.

Why Are Leaves Green? The Science Behind Nature's Color Palette

By Liriope Putnam • October 7, 2024

If you've ever wandered through a forest, admired a sprawling oak, or simply observed the trees in your yard, you might have wondered where these beautiful plants got their color

The Toxic Relationship Between Trees and Grass

By Eric Putnam • October 1, 2024

In many landscapes, trees and grass coexist, but not always harmoniously. It is a common misconception that grass does not grow under the trees canopy due to the shade or lack of sun, which is simply incorrect. check out this blog to learn about a trees natural allelopathy.

Julia Lorraine Hill: The Woman Who Lived in a Tree to Save a Forest

By Eric Putnam • September 25, 2024

When it comes to environmental activism, Julia Lorraine Hill, also known as "Butterfly," stands out as a symbol of dedication and courage. Check out this blog to learn more about Julia and how her determination saved many historical trees.

CODIT: A Trees Healing

By Eric Putnam • September 13, 2024

CODIT is an acronym for Compartmentalization Of Decay In Trees. This term is used in the tree care industry to describe the processes that occurs when a tree is wounded.

Understanding Tree Girdling: How It Affects Your Trees and How to Prevent It

By Eric Putnam • September 9, 2024

Tree girdling is a common condition plaguing many urban trees, often going unnoticed until significant damage has been done. In this blog you'll get a greater understanding of what tree girdling is and how to avoid it.

Ball Moss, an Epidemic

By Eric Putnam • August 30, 2024

Ball moss is a small, tufted plant often found on trees in the southern region commonly mistaken to be harmless. In this article, we'll delve into the impact of ball moss on trees and what you can do to manage it.

Understanding Tree Roots: How They Affect Your Yard and What You Need to Know About Managing Them

By Eric Putnam • August 19, 2024

A common concern among our customers is the impact of tree roots on their yards, particularly regarding the health of their driveways and sidewalks and maintaining the overall aesthetic appeal. In this blog, we'll explore the reality of how roots interact with concrete and structures, as well as the crucial role a tree's root system plays and why it is so essential to the life of the tree.

Crape Mytle Bark Scale (CMBS)

By Eric Putnam • August 9, 2024

Crape myrtles are cherished for their vibrant summer blooms and striking bark. However, these beautiful trees and shrubs face a growing threat from crape myrtle bark scale. In this blog we will delve into CMBS, prevention, and management tips tho keep your crape myrtles thriving.

Knowing the difference between a tropic lean and falling tree

By Eric Putnam • August 1, 2024

Trees are remarkable organisms that continually adapt to their environment. Among the many fascinating behaviors they exhibit, tropic leaning and mechanical leaning are often misunderstood.

The Dark Side of Tree Service: Price Gouging After Storms

By Eric Putnam • July 29, 2024

Natural disasters bring out the best and worst in people... and open up communities to unscrupulous services. Read this blog to understand price gouging and how to report it in times of disaster.

Fruit Trees in the City: Growing Your Own Urban Orchard

By Eric Putnam • July 19, 2024

Living in a city doesn’t mean you have to miss out on the joys of homegrown fruit! In this blog we delve into planting and care tips to keep fruit trees thriving in your yard year round.

The Role of Trees in Carbon Sequestration

By Eric Putnam • July 11, 2024

In this blog post, I’ll delve into what carbon sequestration is, how trees contribute to it, and why it’s vital for our planet’s health.

Herbicide injury in trees

By Eric Putnam • July 5, 2024

In the tree industry, we are constantly coming across trees who have fallen victim to herbicide damage. in this blog we will delve into what herbicides are and their effects on trees.

What To Do With Dead Trees In Your Landscape

By Eric Putnam • June 28, 2024

Do you have a dead tree in your yard and dont know what to do with it? In this blog we will explore all of your options from recycling, repurposing, and removal!

Liriope’s Muse Myths: Storm pruning is beneficial and necessary for your trees for survivability during this hurricane season.

By Liriope Putnam • June 21, 2024

Much like humans, trees have a natural balance called mass damping. Check out this blog to see how storm pruning can throw off this balance.

The Texas Pecan Tree: A Symbol of Strength and Sustainability

By Eric Putnam • May 31, 2024

Explore the botanical marvels, ecological significance, and the cultural and economic impacts of the Texas Pecan Tree in this blog!

Magnolia Grandiflora: An Icon of Southern Elegance and Resilience

By Eric Putnam • May 17, 2024

From its humble origins in the American South to its widespread popularity in landscapes worldwide, the magnolia continues to inspire awe.

Are trees immortal?

By Eric Putnam • May 10, 2024

We don’t yet have the answer to this age old question and the chances are we won’t be around long enough to find out, but check out this blog for the closest answers we have.

The Healing Hands of Nature: How Certified Arborists Serve as Tree Doctors

By Eric Putnam • May 2, 2024

Ever wondered the similarities between a Certified Arborist and a Doctor? Check out this blog that details the fascinating parallels between the two industries.

Phytophthora: The Plant Destroying Pathogen

By Eric Putnam • April 29, 2024

Phytophthora is a root rot disease that plagues plants of all kinds, causing emmense economic and environmental loss across the world. This pathogen or 'Plant Destroyer' as it kills its host starting from the roots and growing upward through the tree or plant.

Tips For Summer: Keeping Your Trees Thriving in the Texas Heat

By Eric Putnam • April 23, 2024

The dry and hot conditions of Houston’s summers are hard for even the most resilient of trees to survive. Our Board Certified Master Arborist, Eric Putnam, has compiles a list of 7 tips that can help ensure your beloved trees stay healthy during this trying time.